Canara Robeco Drives In Nivesh Bus Yatra To Spur Investments In Mutual Funds

It will also act as a digital experience zone, educating the general masses about mutual funds through videos and in-person sessions on the bus

Canara Robeco AMC, India’s second oldest asset management company (Investment Manager to Canara Robeco Mutual Fund), launched a bus yatra on December 10. Intended to create awareness about mutual funds, it will strengthen its investor education drive in Kerala.

The bus started its journey from the state capital Thiruvananthapuram. It will pass through Kottayam, Ernakulam, Thrissur, ending its 20-day journey at Kannur.

“As a fund house, we have always been committed to empowering individuals by educating them about the power of mutual fund investments. Our goal is not only to provide the tools and resources needed for sound financial decisions, but also to inspire confidence in their ability to grow wealth over time. We have launched the Nivesh Bus Yatra across five of our adopted districts in Kerala to boost investment awareness. By fostering a deeper understanding of investing and encouraging a long-term mindset, we are supporting investors on their journey towards financial goals and independence, one step at a time.”, said, Rajnish Narula, Managing Director and Chief Executive Officer, Canara Robeco AMC. The bus will go to key societies, markets and junctions in every city it will visit. It will also act as a digital experience zone, educating the general masses about mutual funds through videos and in-person sessions on the bus.

“The bus yatra is another investor outreach initiative led by Canara Robeco AMC, designed to educate citizens about investment opportunities that can enhance their financial well-being and help them achieve their long-term financial goals,” said Gaurav Goyal, National head (Sales & marketing), Canara Robeco AMC.

“It will engage with people at locations convenient to them. The journey will be an opportunity for the people of Kerala to get prudent and genuine guidance on how to start their investment journey in mutual funds and why mutual fund investments are important.”